Monday 11 March 2019

MUSIC VIDEO ANALYSIS

MUSIC VIDEO ANALYSIS

A$AP Rocky - Praise the Lord (da shine) - ft. Skepta
Released June 5th 2018

TYPE OF MUSIC VIDEO - The video entails a performance video, featuring 'A$AP Rocky' and 'Skepta' both lip-syncing their verses around their respective cities. This is complemented with a comparison like montage of scenes and shots that capture the cultures of both London and New York City, pushing the video further than just a performance video. 

CAMERA ANGELS/SHOTS
This video includes a lot of different shots and a lot of different shots going at a very fast speed, even at sometimes pacing at 1 shot per second. Personally I think doing so emphasises the complexity of the setting and does well at showing a bit of everything they used to work with.

SHOTS OF SETTING 

The Video's drive is centred around split-screen visuals, contrasting and comparing both cities. The director includes medium and log-shots of the blocks and towers around the cities that give a gritty outlook on life of the residential areas of both cities.



PEOPLE
Within the video, we are presented with many different faces. Such shots include some medium close-ups of these faces, highlighting their contemporary fashion and style. The split screen also comes into play here where we see these mainly young faces compared accordingly to their city, displaying the hard similarities but also the slight differences between the youth of both these cities

COLOUR
Colour has a huge role in the connotations of this video. The split screen shot's are differentiated massively by colour, NYC follows a warm pallet while London contrasts with a colder set of colours.
There is also a big lack of bright colours within most shots, instead there is a large presence of grey/black colours, highlighting the grit of the video and where the video was shot






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CP: Final Product