Research: Portfolio

AUDIENCE PROMOTION - Audience promotion involves mainly linking your audience with your social media, along with merchandise. From what I found, using social media is vital in gaining an audience. Promoting your work and upcoming gigs around social media will allow others to re-share your work to their follower base. In regards to merchandise, creating your own personalised clothes with your name/logo can be great at giving you an image as an artist. Furthermore, potential fans seeing other people wear this can massively boost your visibility in your selected scene let alone the economic boost selling merchandise would give you

Here, Dave has created limited edition merch, giving the normal benefits of merchandise but also creating hype over the clothing and in turn hype over the project

MUSIC INDUSTRY RESEARCH - Promotion within the music industry contains huge involvement from labels. If an upcoming artist was to sign with a label, that label would assist with promotion via their social media and sharing around with their certain industry contacts they may have. Promoting their artists is a win-win situation for record labels as an artists success will lead to more label success. Signing to a label may also allow fans to take you more serious and view you as a professional musician

Here, Dave's record label has promoted the same promotional pictures on their Instagram

SOCIAL MEDIA PROMOTION:  For artists to become successful, using a professional social media page is essential in doing so. Being active on these pages is also just as important as having them. Posting regularly, keeping followers updated of your work is directly linked to better sales, streams and gig attendance. Taking advantage of stories on apps such as snapchat and instagram can have a massive impact on the promotion of you. Updating fans on what your'e doing day by day will boost fan engagement and will help in showing fans your personality

Here, Dave is sharing snippets of his personal life, engaging with his audience

TRAP PRODUCTION TRENDS: